Expand your retail brand into the United States
The US is the biggest prize in retail — and the easiest market to get wrong. Distribution distances, state-by-state complexity, unfamiliar 3PL contracts and a crowded market punish brands that arrive with a product but not a plan.
Orchard Retail Group builds that plan and stays to execute it. From our San Francisco office, we help ambitious brands design their US supply chain, select and manage local partners, and stand up in-market operations that are profitable from the start.
Who we work with
We work with ambitious Australian and New Zealand retail and e-commerce brands entering or scaling in the United States — and with US retailers who want hands-on supply chain and operations expertise. Our sweet spot is the mid-market brand that has outgrown its home market and needs US distribution, systems and operations set up right the first time.
How we help in this market
- Market entry strategyGo-to-market planning, demand validation, landed-cost modelling and a realistic operational roadmap before you commit.
- Distribution & 3PL selectionNetwork design, 3PL evaluation and contract negotiation, and transition management for your US fulfilment.
- In-market operationsInventory and project management, HR and payroll setup, and the operating cadence to run the market day to day.
- Systems & complianceERP, WMS and OMS readiness for US operations, plus compliance and safety practices that meet local expectations.
Your local lead
Brent — Head of Americas
Brent brings over two decades of international supply chain experience, including spearheading US expansion for a fast-growing international retailer, scaling national distribution for a premium coffee brand, and managing high-volume operations in a global 3PL environment. He has partnered with teams across six continents.
Who helps Australian retailers expand into the US?
Orchard Retail Group provides end-to-end US market entry support for Australian and New Zealand retailers — strategy, distribution network design, 3PL selection, systems and in-market operations — led by our Head of Americas from San Francisco, with the Australian team behind him. You get one partner across both sides of the expansion.
Do you work with brands already operating in the US?
Yes. If your US operation is live but under-performing — high fulfilment costs, stockouts, a 3PL relationship that is not working — we review the operation end to end, benchmark it against best practice, and fix the highest-impact constraints first.
Ready to make the US move?
Tell us where your brand is today and what the US needs to look like for you. We will give you a clear-eyed view of the operational path — no obligation.
Get in touch